Turns out the big winner at the Super Bowl last night was Lady Gaga, which makes me the big loser, having tweeted earlier that her halftime was gonna suck.
I took a lot of lumps, and now I’ll eat some crow: She was great, no question. But the question really is, Do I care?
Background: I’m not a Gaga hater, but not a huge fan, either. Full respect for her amazing singing and songwriting talent and hits, I just don’t feel a lot of heart, and way too much attitude in essentially trying to out-Madonna Madonna to the point where I have a hard time just looking at her.
Having said that, I have had the opportunity to interview her, though I was limited to four questions in advance, which she answered very, very well. But they were videotaped and I wasn’t allowed to use them when she and/or her handlers didn’t like the lighting or something. In other words, her focus is at least equally on image as it is on music, and I’m not that big on image when it comes to music.
And her other monster media venues—MTV Awards, Grammys, Oscars and especially Tony Bennett—have left me cold, especially Tony Bennett’s 90th birthday special at Radio City, during which, I felt, she tried to steal the show, selfishly, and was outperformed by Diana Krall and k.d. lang, who both underplayed it.
So I figured she’d go for outrage during the halftime, but to her credit—and my mistake—she went all-out instead. And yes, it was all terrific in terms of physically and vocally demanding entertainment value, extraordinary, for sure–maybe even the best-ever Super Bowl halftime show, as many are saying. I certainly can’t think of a better one.
But back to, Do I care? I most definitely care very much that she paired “God Bless America” with “This Land is Your Land” at the beginning—living up to her most admirable message of inclusion while offsetting the self-absorption of her preceding “I am a rebel” Tiffany commercial. But as great as the ensuing performance was, no, I don’t care–and it’s not altogether her fault: The continued emphasis on superstardom, at the Super Bowl, the Grammys, etc., concentrates attention on a few at the expense of the very many other deserving artists who in so many cases get no exposure at all, yet are no less worthy. And I say this not taking anything away from Lady Gaga.
“Stand corrected: #ladygaga was great,” I tweeted when it ended. But my most meaningful tweet had been posted a few hours earlier: “Bring back the sousaphones: Re #SuperBowlSunday #PepsiHalftime, @nytimes notes that over the past 50 years, halftime show has transformed from showcase for college sousaphonists into global marketing opportunity for pop superstars.”
The Times piece noted how Super Bowl I in 1967 began the tradition of featuring “enthusiastic marching bands” (from Grambling State University and the U. of Arizona at the first one) that continued for the next two decades, up until New Kids on the Block–the highest-paid entertainers at the time–launched “the halftime show’s modern era” in 1991. With Lady Gaga out of the way now–and with her show setting a virtually impossible standard to meet, let alone top–I’d encourage a return to that first tradition, maybe even bringing back what the Times rightly called “the bland, wholesome group” Up With People, who nevertheless in 1976 “preached unity and progress”–41 years before Gaga so memorably took the same message and flew with it.