He’s already excelled in several careers, from Secret Service agent for Presidents Kennedy and Johnson, to tour lawyer for the Rolling Stones and David Bowie, to artist management for the likes of Reba McEntire and Shenandoah.
But all of Bill Carter’s achievements now come into play in his latest incarnation—inspirational speaker at colleges.
In fact, Carter’s most recent speech last month at Middle Tennessee State University (MTSU) may well lead not only to more such engagements at colleges in America, but corporate appearances here and overseas as well.
“I’ve had inquiries from Berlin, after meeting a guy from a music school in old East Berlin at a One Spark [crowdfunding] event here in Jacksonville,” says Jacksonville’s Drew Armstrong, who represents Nashville-based Carter for personal appearances.
“We were talking about Bill and his connection with music and the Stones, and he was more interested in Kennedy,” Armstrong continues. “He’s in his early 20s, and was fascinated because of Kennedy’s famous ‘I am a Berliner’ speech. But it only reinforced what I felt could be an excellent opportunity for Bill: He could just as easily speak at a corporate business meeting about crisis management and strategic negotiations because of his experiences outside of music—and all the things he’s done in life.”
Carter’s exploits with the Rolling Stones are chronicled in books including Chet Flippo’s On the Road with the Rolling Stones, Keith Richards’ Life (Carter first appears in the first line of Page Two) and Carter’s own memoir, Get Carter–Backstage In History From JFK’s Assassination To The Rolling Stones. But he was involved in numerous other significant events, including, besides Kennedy’s and Johnson’s presidencies, notorious Teamster leader Jimmy Hoffa, whom he represented and brought before President Richard Nixon in the White House; the founding of FedEx, which required federal bureaucratic changes; and smuggling the body of Steve McQueen out of Mexico.
“The Rolling Stones were banned from the U.S. and all the expensive lawyers in New York couldn’t do anything, but Bill did because he knew how to talk to people,” says Armstrong. “He knew how bright Mick Jagger was and brought him to the State Department to meet people and show them he was a smart young business man. This and so many of Bill’s other stories can apply in any business setting, because they illustrate the principles of working with people to iron out issues and accomplish goals—especially now in our country, when people on opposite sides of the table can’t work anything out and shut things down.”
Armstrong has seen how well Carter’s “amazing stories” work in the college setting.
“Young people eat them up, but his life lessons are more important,” he says, specifically, “Nobody can tell you what to do or guide you—those decisions are in your heart.”
He reports that over one-third of the 60 or so MTSU students stayed for way over an hour to speak with Carter personally after his talk with the school’s Department of Recording Industry chair Beverly Keel.
“Bill’s talk was one of the most moving and memorable events on campus in my 20 years at MTSU,” says Keel. “The students hung onto his every word, whether he was talking about successfully working with the State Department to allow the Rolling Stones to tour in the U.S. or working in the White House the week of the Kennedy assassination. As Professor Amy Macy commented afterwards, you could hear a pin drop.”
Remarkably, “I didn’t see one student glance at his or her phone the entire time!” adds Keel. “What was so beneficial was that he offered advice to our students and shared what he learned along each chapter of his life. They were inspired by the fact that he came from poverty, made his own way since age 17, as well as the fact that each job in his life somehow prepared him for the next.”
Indeed, Carter related his “very poor background” in the tiny rural Arkansas town of Rector. “I told them of my own situation and that stimulated them somewhat, I think,” he says. “I didn’t have any self-confidence, but had to learn to survive on my own, and they needed to hear that–to keep the faith and work hard and let opportunities come along.”
He contrasts his appearance at MTSU with a previous one at George Washington University in Washington, D.C.
“Those kids seemed to come from well-to-do families, but the Middle Tennessee kids are struggling financially. But they all had one thing in common: insecurity about facing the world—and I realized that my generation experience little, if any, stress: You get out of school and find a job! But there seems to be a lot of stress on this generation–and a lot of expectations. Everybody expects them to do well, but there are less opportunities than in the past, and they’re scared to death and insecure about the future. We put all that stress on young people!”
So Carter stayed after his MTSU talk as long as there were students who needed him.
“There were several inspirational moments,” says Keel, “but the one I recall most vividly was when a student from Africa approached him and said, ‘I understand about hardship,’ and beat his fist over his heart. That powerful connection moved me to tears.”
Recording Industry Department professor Amy Macy, who had worked with Carter when she was a staffer at RCA Records and he managed label acts Shenandoah, Lari White and Lonestar, particularly lauds Carter’s ability to “spin a story—and sell a concept.”
“In class, I encouraged the students to practice this concept, especially if they are not comfortable at talking,” adds Macy. “We all have ideas that we must present and get others to believe in, and now is the time to deepen our selling skills and strengthen our ‘gut’ and step out of our comfort zones. Bill showed them how easy it can be to share what he knows.”
Carter’s life “also reflects the idea of taking advantage of moments presented,” notes Macy, singling out his story about accompanying his brother to a civil service exam in Dallas, then taking it himself on a whim. His score eventually resulted in his job with the Secret Service.
“Bill encouraged the students to find their God-given path that was embedded in them from the beginning,” says Macy.
But Carter cautions that today’s college kids “need to find more than just a job, but meet the expectations of success—and understand that success is not measured by dollars and cents but by happiness.”
“After I spoke at George Washington,” he says, “I told the president of another college, ‘You ought to offer a course in life. You teach everything but what to do once you graduate–how to deal with society and the world. Hell, when I graduated, I was a survivor and knew I’d find some kind of job—and it didn’t matter what it was as long as I got paid! But I never had goals, and today, maybe, kids have too high goals set for them by parents and peers and whoever.”
Armstrong, who’s known Carter since the early 1970s, echoes Macy in quoting Reba McEntire.
“She said, ‘Nobody can tell a story like Bill can!’ But in all the time I’ve known him, he never, ever talked about Kennedy,” states Armstrong, who shot video of Carter’s MTSU talk for promotional use. “It was too emotional for him. But when his [2005 memoir] Get Carter–Backstage In History From JFK’s Assassination To The Rolling Stones came out, there were things about Kennedy that I never heard, and when we shot the video at MTSU, he talked about the assassination and there was even more things I’d never heard, and he was very emotional: He talked about how nice Kennedy was to everyone and spoke to everyone on their level, from maintenance people in the White House to Charles de Gaulle. And how he went to the White House the night they brought his body back—that stuff is emotional, and to hear it from someone who was actually there, first-hand!”
Carter also shared his conclusion regarding the assassination.
“It comes up every time, of course,” says Armstrong. “He’s very respectful of everyone’s opinion, but says, ‘This is what I know, and I interviewed everybody.’”
Having been sent to Dallas to interview everyone from Lee Harvey Oswald’s family and friends to his landlady, members of the Russian community, Jack Ruby, and witnesses at the Texas School Book Depository, Carter has always maintained that Oswald acted alone.
“It’s so powerful,” says Armstrong. “All of that—and such a great inspirational message of how a guy from Rector, Arkansas, whose parents were hard-working and with no wealth whatsoever, could get to the White House and the Rolling Stones. If we get him one or two corporate bookings, he’ll be on the preferred speaker circuit.”
As for more college bookings, Keel concludes, “We are already brainstorming on how we can bring him back to campus as often as possible!”
[The Examiner wrote the foreword to Bill Carter’s memoir Get Carter–Backstage In History From JFK’s Assassination To The Rolling Stones.]