1/14/2016 Award-winning producer Scott Sherratt brings musical touch to audiobooks

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Scott Sherratt and Elvis Costello (Courtesy of Scott Sherratt)

If it’s Grammy season, it’s a given that Scott Sherratt has a vested interest.

High on the list of “first call” producers/directors of audio and video specializing in the publishing industry, Sherratt has helmed seven Grammy-nominated titles, including this year’s Best Spoken Word nominee Yes Please by Amy Poehler. His productions have won over 20 Audio Publishers Association Audie Awards and more than 60 Audiofile Magazine Earphones Awards for Excellence.

Since commencing his audiobook production career, Sherratt has worked on over 600 titles, written and/or recited by the likes of Oprah Winfrey, Billy Crystal, Rachel Maddow, Elizabeth Warren, Kim Kardashian, Gene Simmons, Lena Dunham, Mindy Kaling, Colin Powell, Mitt Romney, Ted Kennedy, Nelson Mandela, Malala Yousafzai, Michael Chabon, Harper Lee, John Waters, Robert Ludlum, Poehler and most recently, Carly Simon, Chrissie Hynde and Elvis Costello.

“I work with people for days and it’s a very personal experience for them,” says Sherratt of his award-winning methods. “I take their trust and confidence very seriously: It’s all about showing a side of them that’s best in telling their story.”

He distinguishes between the “producer” and “director” credit as applied to his niche in the recording industry.

“As they relate to standard music recording terminology they are essentially the same,” says Sherratt. “There is a lot of overlap and blurred lines between these job descriptions—meaning that the director is the person in the recording sessions guiding the performance just as a producer does in music sessions. I am most often producer and director–booking studios, contracting talent, directing sessions, and supervising edit, mix, mastering and delivery.”

Each project is unique and presents it’s own challenges and opportunities, he notes.

“It often comes down to communication. I am very comfortable speaking with performers, actors, narrators, and authors and helping to develop a vibrant, energetic, comfortable, and collaborative environment in which to create something amazing. I absolutely love working with creative people–brilliant actors, personalities, and fabulous writers. It is really thrilling and I find the whole process to be tremendously rewarding.”

Sherratt says he always looks to bring added value to his productions, “so each audiobook I produce can stand on it’s own as it’s own creative work rather than simply being a companion to or alternative way of consuming the printed version of a book.”

The audiobook, actually, “often kicks the crap out of the print version,” he adds.

Making it all work is a post-production team made up of editors and other crafts people around the country.

“We live in an exciting time where transferring large files is easy and fast, allowing me to hire the absolute best people in the business regardless of where they live,” Sherratt explains. “I am a bit of an audio nerd, and it is truly important to me that everything sounds great. The mastering legend Bob Ludwig recently complimented some of my productions, and that in itself makes all the extra effort feel worthwhile.”

Being an “audio nerd” comes natural to Sherratt, who brings his extensive background as a musician to his audiobook projects. A guitarist, bassist, vocalist and composer—as well as studio engineer and producer—Sherratt has also acted on stage, film and TV; he has managed stages and tours, and produced live shows in addition to albums and audio books. And he’s toured and recorded with various rock bands for years before settling into his current vocation: He toured with and produced three albums of music for experimental theater playwright/director Richard Maxwell, and produced The Lonesome High album with Willem Dafoe.

Sherratt has since composed and performed music on many of his audiobook productions.

“It’s the most fun when I can call upon some of my favorite musician friends to help out with music for a particular project,” he says. “Last year Rodney Crowell—for whom I produced the audiobook for [his 2011 memoir] Chinaberry Sidewalks–gathered some musicians together in Nashville and wrote and performed some terrific music for Harper Lee’s Go Set a Watchman, which I produced in L.A. with narrator Reese Witherspoon. Rodney also wrote and performed a perfect guitar piece for Sissy Spacek’s memoir [My Extraordinary Ordinary Life] that I produced a few years ago.”

Music artists frequently provide or perform exclusive material for their audiobook projects with Sherratt.

“[Sonic Youth’s] Kim Gordon gave me a track I loved for her book Girl in a Band and I was thrilled to record Elvis Costello playing guitar for [his new memoir] Unfaithful Music & Disappearing Ink. It is, of course, perfect, and we also recorded some pieces for a track we included on the companion soundtrack album released by Universal Records.”

Observing that it’s a “golden age for audiobooks” in that “more audio is being produced than ever before,” Sherratt has a hard time naming favorites.

“I’ve had so many wonderful opportunities and recorded many amazing people in their homes, most notably Oprah,” he says. “She drove us around her unbelievable California estate in a golf cart and had her private chef prepare delicious meals. I even got her to sing on the recording—and yes, she can really sing! I also recorded Jennifer Lopez at her house last year—also fun.”

Poehler’s Yes Please was “a true production standout” in that Sherratt not only recorded Poehler in Los Angeles along with Michael Schur, but Carol Burnett in Santa Barbara, Patrick Stewart in New York, Poehler’s parents in Boston, and Poehler with Seth Meyers and Kathleen Turner at Saturday Night Live.

“I also produced and recorded a live show with Amy at The Upright Citizen’s Brigade Theater in Hollywood, which we included on the audiobook. Add to that terrific music by Freddie Khaw, and a track from Steve Albini, and it’s a one-of-a-kind, fabulous item.”

But working with Costello “really was a dream come true,” says Sherratt. “I have been a fan for so many years, and it was such a treat to go to Canada and lock myself in the studio with Elvis for a week. He is every bit as brilliant as I knew him to be.”

Besides working with all the major publishers and numerous independents, Sherratt is additional dialogue replacement (ADR) and casting director for the U.S. version of the animated U.K. TV series Chuggington, and produces and directs other TV and video projects.

Sherratt will stay in Los Angeles after the Grammy Awards to produce a project with X’s John Doe and music publisher/former A & R rep Tom DeSavia. “They’ve written a fabulous personal history of the L.A. punk scene called Under the Big Black Sun—named after an early hit by X.”

But he now laments the one that got away.

“My ‘Great White Whale,’ the long-rumored autobiography by David Bowie!” says Sherratt. “But even if it happened now it wouldn’t be the same: Every author should narrate their own memoirs while they can, because every autobiography that is not read by the subject is less than it might have been.”

11/20/2014 Legendary music event producer Bill Carter advises GW pre-law students

Bill Carter, the legendary former Secret Service agent for President John F. Kennedy whose later music business experience includes managing artists like Reba McEntire and legal representation for the Rolling Stones, recently recounted his remarkable career before the George Washington University Phi Alpha Delta Pre-Law Fraternity at the Marvin Center Amphiteater in Washington, D.C.

But Carter also addressed the anxiety that students naturally feel as they near the end of their college studies.

“Life is not always going to go as you think it will, so expect the unexpected,” he said, then illustrated with examples from his own unexpected experiences following high school graduation in his tiny hometown of Rector, Ark. College not being an option, he joined the Air Force in 1953, then attended Arkansas State University on the GI Bill. Higher education, he said, prepared him for and provided the opportunities that would guide his future.

Deciding to go to law school at the University of Arkansas, Carter first accompanied is brother, who went to Dallas to take a civil service exam. Rather than just sit there, he took it, too.

Broke following 18 months of law school, he was about to take a job as an insurance adjuster (“It paid $450 per month and they furnished you a car. Sounded like heaven to me.”) when he was contacted by the U.S. Secret Service, which had found him through the Civil Service roster in Dallas.

“I wonder what direction my life might have taken had I not taken that test,” Bill told the students. “Now the 26-year-old kid from Rector was in training school in Washington, which included the White House. Never in my wildest imagination growing up in Rector, did I think this kid would ever make it to Washington, much less meet the president of the United States.”

Carter was in Washington on that fateful day of Nov. 22, 1963, and was sent to the White House immediately following the assassination.

“Those four days still haunt me and will until I die,” said Carter, who was assigned to the Warren Commission investigation in Dallas, and brought Marina Oswald to the commission’s hearings in Washington in March, 1964.

“JFK inspired my generation with new ideas, hope, and vision,” Carter told the students. “He touched and remolded lives, and gave young people the faith that individuals can make a difference to history.”

Devastated by the death of Kennedy—“the most magnetic personality I have ever met, and I have met several”—he left the Secret Service in 1966 and returned to law school and graduated in 1967. But his time in the Secret Service led to future opportunities.

While practicing law in Little Rock in 1969, he was hired, because of his Washington contacts, to represent a young man who was trying to establish a cargo airline. After three years of legal work to change Civil Aeronautics Board regulations, Federal Express was born.

Then in 1973, Bill’s friend Wilbur Mills, the powerful Arkansas Democrat and chairman of the House Ways and Means Committee, asked him to help another friend whose clients were in trouble. And thus began Carter’s work for the Rolling Stones, who had been barred by the State Department from returning to the U.S. because of open drug use and riots by fans at American concerts in 1972.

Carter’s exploits with the Stones are chronicled in books including Chet Flippo’s On the Road with the Rolling Stones, Keith Richards’ Life and Bill’s own memoir, Get Carter.

“Needless to say, I spent a lot of time getting various members of the Rolling Stones out of legal troubles so they could perform in the United States,” he related. “And while I was busy doing that, I also established friendships with some of the most colorful characters that ever walked the planet. Me, a kid from little Rector, Arkansas.”

Bill also shared other adventures stemming from his new entertainment business involvement, most notably his friendship with actor Steve McQueen and the retrieval of his body following his death in Mexico. But besides representing the likes of the Stones, David Bowie, the Bee Gees, Tanya Tucker, Reba McEntire, Waylon Jennings and Bill Gaither—to name a few—Bill represented Teamster leader Jimmy Hoffa in 1974, bringing him into a confrontation with President Nixon in his White House office.

“None of these opportunities would have come my way had I not been prepared to take on the challenge,” Carter said. “You’ve got to be fearless, and you’ve got to be ready to do what it takes—even if you think the job is beyond your skill.”

Always remember, he instructed, that “hard work creates opportunity.” You never know who you will meet at a job, he explained, and the opportunities that flow from those fortuitous meetings.

But even the best education, he suggested, “is not always enough to be a good and effective lawyer.” While he himself was “never a brilliant lawyer,” he allowed, “I had common sense and knew how to deal with people. That kind of knowledge is a valuable commodity, but you’re not going to learn it in a classroom.”

It’s vital, then, to “get to know your future clients–the ones who will be counting on you to help them. The better you know the big variety of life’s circumstances, the better prepared you will be to relate, and help.”

So “believe in yourself, hold strong to your faith, and know there is a world out there waiting for you to make a positive impact,” Carter concluded. “One person can change the course of history. Be that person. You can do it.”

Noted fraternity president Will Jennings, “Most of the speakers we bring in to discuss what they have done with their careers in law focus on how necessary it is to get into the best law school and work for the best law firm as quickly as possible. With the recent economic recession, those who are interested in law in my generation are always worried about the next several years and are under a lot of strain from mentors and peers who constantly tell us we will be unemployed or underpaid if we don’t follow a career center’s clearly defined plan better than anyone else.”

“But Bill offered the students a different story—one of hope,” added Jennings.

[The Examiner wrote the foreword to Bill Carter’s memoir Get Carter–Backstage In History From JFK’s Assassination To The Rolling Stones.]

Artistic risk and Gene Sculatti’s Binary Theory of rock ‘n’ roll

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Usually I write something it’s pretty much over, unless I’m on the elliptical and my mind wanders, like the other day at the gym. For some reason I thought back to my Rock and Roll Hall of Fame piece from May. And then I was reflecting further on the definition of rock ‘n’ roll, and what “makes it so great.”

To recap, the RockHall, in responding to Steve Miller’s criticisms during his post-induction press conference, stated that what makes rock ‘n’ roll so great is that it can “ignite many opinions”–a characterization that I ignited as one big crock of shit.

I then took issue with Ice Cube, who said, also in his acceptance speech, that rock ‘n’ roll is neither instrument nor style of music, but “a spirit that’s been going on since the blues, jazz, bebop, soul, rock ‘n’ roll, R&B, heavy metal, punk rock, and yes, hip-hop.” I didn’t care much for this definition, either, especially since he pointedly left out country, not to mention polka.

Like I said, not many country stars are in the RockHall, with Johnny Cash the only one coming quickly to mind outside of Bill Monroe and Jimmie Rodgers-both inducted as “Early Influences.” Seymour Stein always argued for Conway Twitty, whose career began in the 1950s with the rock ‘n’ roll chart success of hits like “It’s Only Make Believe.” I’ll always remember my late, great friend Dave Nives, who held various marketing and a&r indie label gigs and correctly ascertained, after I brought him a CD by polka legend Eddie Blazonczyk, “This is real rock ‘n’ roll.”

What is real rock ‘n’ roll, then, or what we have called since the l970s, “rock”? I have little idea from looking at the Rock and Roll Hall of Fame inductees, I thought, as I realized, with deep disappointment and mounting bitterness, that I’d only been on the machine for three minutes.

Then I drifted further into considering one of the main tenets of rock ‘n’ roll criticism, which these mostly old boys likely lifted from art criticism as a whole, that the rock ‘n’ roll artist must always take risks. As in crossing the street without looking? I wondered. As in throwing a pass from the one-yard-line on first-and-goal?

This is why I was never part of that old boys club. I never wanted my favorite artists to take risks. The Beatles could do it, for sure, but who else, besides, say Kenny Rogers?

Did I just say Kenny Rogers? Yes! By risk-taking criteria, Kenny Rogers is arguably the greatest rock ‘n’ roll artist of all time! The chronology: Houston native Rogers learned guitar and fiddle and played in a rockabilly recording band, The Scholars, in high school. He also recorded solo singles and performed on American Bandstand. Dropping out of the U. of Texas, he played bass in jazz combo the Bobby Doyle Three, and played bass on country star Mickey Gilley’s 1960s single “Is It Wrong.” He joined the Kirby Stone Four vocal group, then released a few unsuccessful solo singles before joining the successful New Christy Minstrels folk group–out of which the First Edition formed.

With the First Edition, Rogers scored the No. 5 pop-psychedelic “Just Dropped In (To See What Condition My Condition Was In)” hit in 1968 and others including “Ruby, Don’t Take Your Love To Town,”
“Something’s Burning” and the distinctly country-flavored “Ruben James”–the band now billed as Kenny Rogers & the First Edition. Leaving the group, he then built a superstar country music career in the late 1970s and ’80s following the Grammy and Country Music Award-winning success of his No. 1 country hit “Lucille” in 1977; when it reached No. 5 on the pop charts, it also ushered in a remarkable country-crossover career generating a pair of pop chart-toppers in “Lady,” which was written and produced by Lionel Richie, and “Islands In The Stream,” his duet with Dolly Parton that was written and produced by the Bee Gees’ Barry Gibb. He also worked with The Beatles’ George Martin and mainstream pop producer David Foster. Besides Parton–who also recorded Rogers’ “Sweet Music Man”–Rogers had hit duets with Dottie West, Kim Carnes, Sheena Easton, Carnes and James Ingram, Nickie Ryder, Ronnie Milsap, Anne Murray, Wynonna, Alison Krauss and Billy Dean, and Whitney Duncan. He’s been represented on the charts in one way or other the last six decades, while spinning off a successful acting career–most notably his series of TV movies based on his Grammy-winning 1978 hit “The Gambler.”

Really, the guy’s done everything any critic could ask for and way, way more.

But otherwise, lets look at The Ramones, for example. Sure I like the Spector-produced End of the Century as much as the next guy–that is, if the next guy likes it–and I always loved Road to Ruin‘s country-flavored “Don’t Come Close.” And don’t forget, I wrote the fist book on The Ramones (Ramones-An American Band, if I remember correct)! But really, I and you really just want to hear “Blitzkrieg Bop” and “Beat on the Brat.”

Or Elvis Costello: Sure I love the country album Almost Blue produced in Nashville by Billy Sherrill, or The Juliet Letters with the Brodsky Quartet and Painted From Memory with Burt Bacharach, or any number of other artistic excursions beyond “Alison” and “Watching the Detectives.” But I always hope that when he performs with the band in concert, he goes back heavy on his second album, This Year’s Model, his first with The Attractions, and far and away his most intense rock record.

Which brings me, circuitously-and I’m off the elliptical and back home now-to Gene Sculatti and the Binary Theory of Rock ‘n’ Roll. Gene Sculatti, truly one of rock’s great theorists, is credited by U.K. author Jon Savage, in 1966: The Year The Decade Exploded, as one of the writers for the seminal rock magaine Crawdaddy who actually began using the word ‘rock’ to describe the new mid-‘60s experimental rock forms manifest on albums like The Beatles’ Revolver and Jefferson Airplane Takes Off. But what brings us to him here is his most brilliant Binary Theory.

Right up there with gravity, relativity and evolution, the Binary Theory—and I hereby admit that I’m pretty much a layman here, in terms of understanding such scholarly rock stuff—addresses the deceptively simple elemental principle that a rock artist initially does whatever he, she or it does (roots-rock, let’s say) and becomes successful doing so. They keep doing it the first few albums and tours, and then the success wanes. So they announce with great fanfare a new direction (dance music, let’s say), and enlist the top songwriters and producers in the field—but the ensuing record stiffs. So they announce a return to form (in our example, back to roots-rock) with even more fanfare (a.k.a. hooey), either admitting to the mistake of the failed new direction or more likely, blaming the record company and/or just-fired management.

“That’s the riff, yeah,” says Sculatti, taking a moment out of deep study in his ivory tower to talk down to a relative ignoramus.

“It’s important to distinguish the binary move, though, from such things as organic progressions like The Who evolving from lean, mean mods to arena-ready pomp-rockers, or mere trend-hopping, like the Beach Boys doing a 10-minute disco version of ‘Here Comes the Night’ off of Wild Honey, or the Grateful Dead doing disco on Shakedown Street. And it’s different from polymaths like Prince or Bowie, who could slip into new and different musical togs monthly and always wear them well.

“Then there’s the Stones, who pulled the binary as a canny, if brief, career move: ‘Oh, you think you know us only as noisy young rowdies? We’ll show you!’ Hence ‘As Tears Go By,’ ‘Lady Jane,’ maybe even ‘Play with Fire.’ And Elton, who starts as an earnest Band follower, all Americana’d up–but eventually realizes what a cul-de-sac that is and lightens up into the pop guy he really always wa,s i.e. ‘Crocodile Rock,’ ‘Don’t Go Breaking My Heart,’ ‘Island Girl.’”

But “the real blatant binary cats are Kiss,” contends Sculatti, “who snag their biggest hit ever by momentarily abandoning bludgeon-rock for the reflective ‘Beth,’ and Alice Cooper. He starts out as a good solid rocker, gains some rep emphasizing the horror-show bit, but then–I’m almost sure pointed in this direction by management, who knew that songs about nightmares and dead babies wouldn’t get him into the Top 40–suddenly makes a complete U-turn and starts doing, and succeeding with, housewife-friendly ballads like ‘Only Women Bleed’ and ‘I Never Cry.’ I’m pretty sure I remember an interview with him later when he’d semi-retired and was doing the golf bit with Groucho: He said he could never go back to doing the immature shock-rock he’d become known for. Then, lo and behold, a few years later–and continuing well into the present day–he’s out there with the guillotine and all, right back where he started from.”

Sculatti kindly recaps.

“The binary is most often done by the act that dead-ends with whatever it first came to prominence with, so someone decides an about-face is the only rational move. Maybe it’s like Eno’s ‘oblique strategies’: Stuck for inspiration in the studio? Leave, go outside and stand on your head for 10 minutes or play hopscotch with the neighborhood kids–just do something different and your muse will return!”

Meanwhile, Sculatti, who’s also written for Rolling Stone, The Los Angeles Times, USA Today, Creem, Billboard, Mojo and other publications while authoring books including The Catalog of Cool, San Francisco Nights: The Psychedelic Music Trip, Too Cool and the Kindle book Dark Stars and Anti-Matter: 40 Years of Loving, Leaving and Making Up with the Music of the Grateful Dead, is issuing Tryin’ to Tell a Stranger ’bout Rock and Roll: Selected Writings 1966-2016, in both paperback and Kindle editions on Sept 21. The book collects more than 60 pieces from his prolific career. He’s also a featured participant in the just-released documentary Ticket to Write: The Golden Age of Rock Music Journalism.

Eric Burdon adds two August shows to City Winery schedule

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(Photo: David Weimann)

With a pair of already sold-out new York shows slated for October (Oct. 10 and 11), City Winery has added two more Eric Burdon shows for this month.

Legendary Animals frontman Burdon, backed by a new band of enthusiastic and energetic young Animals (aptly called the Wild New Band of Animals and starring guitarist Johnzo West, keyboardist Davey Allen, trombonist Evan Mackey, saxophonist Ruben Salinas, drummer Dustin Koester and bassist Justin Andres), is now at City Winery Aug. 8 and 9, with Alberta Cross opening. The Wild Ones are ready, willing and able to perform Animals classics including “House of the Rising Sun” and “We’ve Got to Get Out of This Place”), Eric Burdon & the Animals hits like “When I Was Young” and “Monterey,” his huge “Spill the Wine” hit with War, “Bo Diddley Special” from his latest album Til Your River Runs Dry, and “some songs I’ve always wanted to sing and never got the chance to” by such writers as David Bowie, Randy Newman, Leadbelly and Ian Dury.

Of his own songs on Til Your River Runs Dry, Burdon notes that they’re “certainly some of my most personal: Every song I wrote reflects a real feeling, for the environment, for my wife, my friends, my role models, and some subjects that I avoided for years.”

Burdon, who turned 75 on May 11, is touring more than ever. He’ll return home to Newcastle upon Tyne on Sept. 7 for a celebration concert at Theatre Royal.